The Female Power Formula
What’s the formula for a ‘powerful’ woman? Like me, you might envisage a woman with unnerving confidence, high ability and steely ambition packaged in the sharpest of power suits...
What’s the formula for a ‘powerful’ woman? Like me, you might envisage a woman with unnerving confidence, high ability and steely ambition packaged in the sharpest of power suits.
Well this is certainly not the view I have of myself and yet last week, I was designated ‘powerful’, at least for 3 days, as a representative of female entrepreneurs at a gathering of the world’s most powerful women. Before I’d even packed (ok, then maxed out my credit card on) my power suit or put on my steely, ambitious face in readiness, I started pondering the question- what is ‘power’ in a woman and why do so few possess it in real terms?
Don’t shoot me, but I’ve never really considered myself a feminist or felt much disadvantage due to my sex. It’s possibly too soon on the path to true female empowerment, but I’ll admit that I have frequently actually felt advantage e.g. when attracting ‘lady geek’ PR in the press which my male co-founders can’t or when choosing a red dress to stand out in a business crowd of grey-suited men.
At 34, perhaps my generation has been the first to benefit from a more equal playing field, and certainly I’ve been blessed with an upbringing encouraging such a mentality, but the fact remains that something happens during our careers to seriously limit the numbers of us on the highest rungs of our professions.
Well, fear not. There are a terrifyingly successful group of women thankfully flying the flag for all of us and offering a hand up the ladder.
Every year, Fortune invites an exclusive group of around 400 of the most ‘powerful’ women in the world to a conference in California. Chief execs of Fortune 100 corporations, political advisors, military leaders, authors, financial experts and supermodel business professionals. And amongst them this year – me – and nine other entrepreneurs, hand selected as Fortune’s Top female entrepreneurs for 2012.
Video: The Health & Wealth Formula with Entrepreneur MD - Women in Power with Zoe Bedford & Elena Cardone
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